A proposal for United Ag & Turf + JDUG

Let’s design the room where progress gets practical.

A self-guided look at how Corporate Magic can turn the 2027 dealer meeting into a shared experience — from the first message to the final cue.

40+

years creating unforgettable live experiences

Scroll to explore

Your working blueprint

Shape the experience around the outcome.

Three choices turn this proposal into a starting point for JDUG. Choose what matters most and watch the recommended room take shape.

Question 01

What must dealers leave ready to do?

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Start anywhere

What should the room accomplish?

Dealers are translating more technology, more customer expectations and more operational complexity — while protecting the trust built locally. Choose a format to see how the experience changes.

Make the promise tangible

Brand Summit

Align the network around a major brand shift through one shared, unmistakable experience.

Desired outcomeA customer promise dealers can see, feel and carry forward.
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One team. One message system.

We protect the story, end to end.

Creative, production and logistics are not separate workstreams. They are one strategic system designed to help people understand, believe, act and sustain.

01

Understand

Executive interviews, audience outcomes and the realities dealers face.

02

Architect

One message system: a clear story, supporting proof and a useful call to action.

03

Create

Presentations, original film, staging and environments that reinforce one another.

04

Produce

Registration, travel, hospitality, show flow and final cue managed as one experience.

05

Sustain

Follow-up content, shared language, commitments and owners that live beyond the room.

Executive alignmentMessage architectureOriginal filmExperience designShow directionRegistration + travelHospitalityFollow-up content

Mazda Brand Summit

Strategy made tangible at every touchpoint.

A major brand shift became a dealer experience. Executive presentations connected premium strategy to the dealer and customer experience. Original film built an emotional bridge. A massive 4K wall, hands-on labs and breakouts made the story real.

Executive presenceCandid dialogueHands-on learningOne managed journey

The opportunity

JDUG can become the dealer–Deere alignment engine.

JDUG — Dealers Helping Dealers
01

Listen openly.

Dealer-led sessions surface the friction and customer questions that matter most.

02

Translate complexity.

Corporate and dealer leaders turn connected systems, service and data into clear operating choices.

03

Leave aligned.

Each audience departs with commitments, owners and useful follow-up — not just a notebook.

The Connected Dealer Exchange

A trusted forum for practical progress.

The attendee journey

The room is one moment in a larger experience.

Explore how the message, dealer voice and practical commitments connect before, during and after JDUG.

Turn strategy into experience

In the room

Every format has a job: the main stage aligns, working sessions translate and smaller forums create the trust required for real decisions.

01

Align

Executive storytelling, original media and staging establish the shared direction.

02

Translate

Dealer labs and market sessions connect the story to operating choices.

03

Commit

Facilitated forums turn questions into decisions, owners and next actions.

Dealer voiceShared directionLocal action

Selected relationships

Experience at scale.

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Mazda North America event

Dealer road shows

Mazda North America

  • Annual national road-show repetitions
  • Eight cities in 10 days
  • Production, hospitality and logistics

The people behind the promise

A senior team, built for the room.

Accessible, collaborative leaders who connect executive priorities to every creative, production and operational decision.

Brian Greenway

Project Lead

Brian Greenway

A detail-driven connector between client executives and production teams, with 25+ years spanning broadcasts, concerts, sporting events, launches and brand activations.
Steve Evans

Executive Producer

Steve Evans

More than 30 years keeping strategy sharp and complex events on time and on budget across business meetings, theatre and entertainment programs.
Stephen Dahlem

Senior Creative Director

Stephen Dahlem

An award-winning director and musician whose career spans Disney, Broadway and themed entertainment for 36 Six Flags parks worldwide.
Troy Myatt

Design Director

Troy Myatt

A visionary design leader who turns specific business goals into captivating brand experiences, with 50 national design awards.
Corporate Magic

The next conversation

Ready to make
progress practical?

Let’s shape the message, the room and the moments that will move JDUG forward.

Your current directionBrand SummitBelieve the shift · The full network · Bold + cinematic